COLUMBIA 300 INTRODUCES BENCHMARK REACTION
October 13, 2011
In nearly three-quarters of a century of existence, the Columbia 300 brand has a history of producing benchmark bowling balls – balls that set the standard for trusted performance. With the release of the new Benchmark ball, they’ve done it again.
“Every bowler needs a benchmark, that dependable, predictable ball that you can always count on,” said Columbia 300’s PBA staff player Chris Barnes. “As long as that ball is in my bag, I know I have that safety net that will get me out of trouble - no matter what comes my way.”
With a new coverstock, the New Standard ReactiveTM Hybrid, the engineers at Columbia 300 have developed the right amount of traction to work effectively on most typical house patterns and a great variety of tournament patterns. Of the four colors used in the coverstock, one is a pearl silver, making the veneer a Hybrid and resulting in the right amount of length.
Creating a new performance coverstock is only half the battle for the engineers, however. Marrying the right core with a new coverstock is their ultimate goal. For the Benchmark, they wanted a symmetric core with a medium RG and medium to high Differential – and the Tri-Rib core was exactly what they were looking for.
For Barnes, this is exactly what he needs.
“A medium RG, symmetric ball with a great cover,” he explained. “This ball will give me that ‘get out of jail free’ card I’m looking for!”
According to Bugsy Kelly, Columbia 300 Brand Manager, the Benchmark is the ball that Barnes and most bowlers will want in the bags.
“The Benchmark will work on most typical league patterns and medium volume tournament patterns,” said Kelly. “The combination of a 4000 grit Abralon® finish N.S.R. Hybrid cover and the Tri-Rib core creates a great amount of mid-lane read and continuation through the backend.”
The Benchmark will be available in 12 to 16 lbs. through local bowling pro shops on November 10, 2011.
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