COLUMBIA 300 LAUNCHES NEW WEB FORUM Interaction with consumers increasing
October 05, 2009
HOPKINSVILLE, Kent. - “Because of the speed in which social media enables communication, word of mouth now becomes world of mouth,” according to socialnomics.net; therefore, businesses are flocking to social media sites and consumers are signing on in droves.
Bowling ball manufacturer Columbia 300 is no exception. The company has recently added a new forum to its Web site, http://www.columbia300.com. Columbia 300 is making this leap in the social world on the heels of a very successful run with social networking sites including Facebook and Twitter.
“I have had my full swing (sic) for 2 weeks now and love it so much I try and go hit the lanes EVERY day, just to watch it do its work!!” one blogger wrote on the company’s Facebook page.
Comments such as “I love this ball,” “I love Columbia 300,” and “Columbia all the way” pepper each entry posted by bowlers in Wichita, Kan., New York, N.Y., and Finland.
The Columbia 300 Facebook forum has given fans the opportunity to interact directly with the company,” said Columbia 300 Brand Manager Chad Murphy. “We’re able to communicate with our fans about our products and events, and more importantly, more bowlers have been able to tell us what they think in a very short period of time. It’s been a great and fun way to talk more about bowling, and through that dialog, we hope to improve our products and our sport. It’s really why we felt like this is the right time to launch our forum.”
Statistics show that more than 120 million users log onto Facebook at least once daily; more than 8 million of those users become “fans” of different pages each day. In a very short period of time Columbia 300 has gained more than 4000 members of its fan page, 5000 “friends” and their lists are still growing.
“… Social networking ... accounts for a significant portion of the time Internet users spend online and the pages they consume… (And) advertisers are eager to use social networking sites as a new advertising delivery vehicle,” said Jeff Hackett, senior vice president of comScore.com, a company that measures the digital world and provides digital marketing intelligence.
“Check us out, we’re everywhere,” Columbia 300 Brand Manager Chad Murphy went on to say. “We have to be, there are simply more ways than ever to touch our consumers and we are planning to convert a lot of those same consumers back to the new website forum. To anyone listening… Check us out immediately, you don’t want to miss anything.”
Based in Hopkinsville, Kent., Ebonite International is a privately-owned company that currently services bowling centers, distributors and retail outlets both domestically and internationally. The company’s consumer product brands include Ebonite, Hammer, Robby’s, Columbia 300, Track and Powerhouse™. Its commercial product brand is Ebonite Bowling Center Direct.
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