Columbia 300 Launches Spanish Version of Web Site
January 29, 2008
HOPKINSVILLE, Kent.—As part of a continued effort to support the Hispanic community’s increased interest in bowling, Columbia 300 has launched a Spanish version of its Web site’s product homepage.
“Columbia 300 is committed to growing the sport of bowling among the Hispanic community,” said Chad Murphy, Columbia 300 brand manager. “By adding this feature to our Web site, we will provide easier access to information for our Hispanic customers as well as provide pro shops with the information needed to better serve them.”
Descriptions of Columbia 300 products will now be available in Spanish as well as a company history, frequently asked questions and information about Team Columbia member Clara Guerrero. To access the Spanish version of the Web site, go to http://www.columbia300.com and click on the Español link in the top right hand corner of the homepage.
This is not the only effort Columbia 300 has made to encourage bowling among the Hispanic population. A campaign featuring Guerrero, a Columbia native, was recently launched to encourage league participation among Hispanic bowlers. The brand has also signed significant sponsorships with the Mexican-American Bowling Organization (MAMBO) and 10 Texas-based Hispanic bowling tournament clubs.
Columbia 300 is an Ebonite International brand. Based in Hopkinsville, Kent., Ebonite International is a privately-owned company that currently services bowling centers, distributors and retail outlets both domestically and internationally. In addition to Columbia 300, its consumer product brands include Ebonite, Hammer, Robby’s and Track. Its commercial product brands are Ebonite VanTech Capital Equipment, Vantage Genuine Parts, Ebonite Bowling Center Direct and Powerhouse™.
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